Earlier today I was going through a topic by Kelvin Bakhurst on twitter, How broadcasting media has changed the newsroom works. The full transcript was a knowledgeable occurrence for me. It was a new experience as a blogger.
Like all major news providers have been transformed by technology and the opportunities it has offered over the last 20 or so years, social media is the latest tectonic plate to move and change the landscape.
It may seem like re-stating the obvious but looking in their rearview mirror back along the road of technological change shows just how news has changed: typewriters out, computers in; newspaper cuttings libraries closed as the internet opened access to information; mobile phones rather than messages at hotel receptions; satellite technology to feed material rather than tapes put on planes and so on.
Powered by these changes, news has become a 24 hours a day phenomenon; immediate; available on new platforms; mobile. And now the latest powerful tool to change news - social media.
All big news organizations are tumbling into the world of social media, looking at its extraordinary news gathering potential; its prospective as a new tool to engage the audience; and as a way of distributing their news.
The BBC and Doordarshan, are an early presence on the web.
The other area I would like to touch on is the range of new challenges and questions that social media poses for the established news providers - like the BBC, CNN, Sky and AL-Jazeera, Headlines Today, Star news.
Social media currently has three key, highly valuable roles in our journalism:
- it helps us gather more, and sometimes b e t t e r , m a t e r i a l ; we can find a w i d e r range of voices, ideas and eyewitnesses quickly
Headlines Today and many other national news channels of India already have a fair track record of inviting the audience to get involved in their journalism - web forums; debates; blogs and comments, and most recently incorporating comment within their website story pages, particularly on the live pages.
Theyre proud of the standards they have set in processing, sifting and verifying material sent to them and sourced through social news gathering, giving them a new dimension when telling some of the major stories of recent times - the flood in Srinagar; the new names of states; the Hyderabad uprisings; the Assam shootings; the riots in Jammu.
The team they have allows them to fully engage in using this material, and reinforce the BBC kind of values that we audience expect, in particular accuracy. Many of the leading journalists and presenters now incorporate social media platforms into their work: Barkha Dutt, Rajdeep Sardesai, Arnab Goswami, and Sonia Razdan among others.
Journalism has innovated, experimenting with branded hashtags to curate coverage; visualizing Royal Wedding day tweets on the website, PM Narender Damodar Modi winning elections in almost all states ; and work is under way to seamlessly integrate field dispatches from the correspondents and reporters into core news services and social media output.
And like many established news providers, they have created an open and modern set of guidance to help their staff engage, gather news and spread their journalism.
Since the launch of Twitter, everything has gone easy.
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