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Anu Meena: building a digital fruit and vegetable supply chain in India

by Raghunandan Ramachandran

Anu Meena’s Agrowave is using technology to bridge farmers and businesses. They have raised an undisclosed amount in a seed round and are clocking sales of more than Rs 50,000 in a day.

From a small village Manoli in Rajasthan, Anu Meena grew up watching her farmer grandfather face challenges in selling his produce. She started to think of ways to solve his problems such as attaining a fair price for his vegetables with the aid of technology. But for Anu, it wasn’t just about her grandfather or a single farmer: “It’s about India’s 13 per cent GDP which comes from agriculture — a sector which is highly unorganised. The incorporation of technology for organising it will take time,” says Anu.

“India’s 13 per cent GDP comes from agriculture — a sector which is highly unorganised. The incorporation of technology for organising it will take time,” says Anu.

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