Believe it or not, everyone has a personal brand – an extremely important aspect affecting ones reputation, identity and career in the modern world. Branding is not just about marketing business; it is equally vital in our life.

   Whether you want to get the dream job, ambitious about a startup, or looking to expand your business, personal branding plays an eminent role in presenting your professional attributes to others.

  When you send a friend’s request to someone on social media or send a job application to the HR/recruiter of a reputed company, they all look for more information about you across different social media platforms – LinkedIn, Facebook, Twitter, Instagram, etc. Most employers conduct an indepth search about the applicants on Google.

   Your activities on social media and across the web reflect the type of person you are. Whatever you post on your timeline or share with....