Less than a decade in north India, there’s a colossal cultural shift that I have witnessed between north and south India. It’s not just the food and climate though that makes South India the finest state to me; it is the people and the environment, music, culture, religion, education, language, and their attitude and behavior that I have personally witnessed from both the directions. In the last few years, there has been much written and said about “two India’s” – called north and south.

   One is largely dependent in the metros and large towns - the entry point for most multinational brands, and where the early adopters of new products were located. The second India is where the early majority of the market exists, and the markets where scale could be achieved. India 2 is always seen to be looking up to India 1 and adopting things a ‘bit’ later.

     However, mixes....