Entrepreneurs in modern times are not what they once were for the sake of consumers. With technology taking strides, new pathways have to be in place for consumer comfort. And with digital pioneers continually raising the bar, the customers are smart enough to compare their experiences of buying from you to your competitors.

   They expect more responsive, relevant and targeted communication, products and services from the companies they buy from. They now expect tailored experiences on demand, asking for more and more. And if they are not satisfied, they would switch brands. It is the in-thing today. The consumer technology, that is. It is enriching our daily lives by improving our ability to communicate with our kith and kin, improving our health, filling our homes with smart appliances and gadgets or simply help us sit back and enjoy movies, music and games in more experiential ways.

   With the commencement of technology of....