Steered by their empathic concern, a group of bubbly, denim clad students leave their campus early morning and head towards a village nearby for what can be called the noblest act of teaching. Full of idealism, they may not have just enough time to spare but they have the heart to do their bit for raising the aspirations of the disadvantaged, rural students. And that makes them more heroic. These twenty-something vivacious students are from the prestigious Mudra Institute of Communication, Ahmedabad (MICA) which is the first residential institute for communication studies in India and perhaps also in the Asia-Pacific region.
The institute specializes in shaping leadership in strategic marketing and communication. Founded way back in 1991, MICA addresses the needs of contemporary multi-media environment and its brand offers and assures effectual marketing and communication solutions to the industry, government and the community.....
