In this age of communication, a good design can go a long way in getting your message across. And a great one can achieve even lot more. It can change customer perception and make you memorable as an individual or organisation.

  Designs are here to stay and design thinking can work wonders. It fosters creativity and can produce novel ideas by encouraging a wide variety of potential solutions while embracing experimentation.

  Ahmedabad, as a metropolis, prides itself on having several prestigious academic institutions that have contributed to shaping modern India. The National Institute of Design, Ahmedabad (NIDA) is one of them. The first design institution in the country that appeared on the design scene in 1960s.

  Interestingly, India was introduced to design as an industry following an exhibition of works of the German art and design movement in 1922 in Kolkata.

  Rabindranath Tagore invited them to an....

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