With time, dynamics of business has changed as more and more industriesgot into different segments of business, thereby generating intense competition in the market. This led businesses to revisit the whole gamut of their organizational structures periodically in order to meet multiple challenges and risks in the environment. Cut-throat competition, pressure on profit margins and cost cutting are some of their primary concerns.
These concerns coupled with various other organizational issues including downsizing of staff have engaged the attention of the management and particularly the PR executive of the organization to expeditiously deal with the crisis and restore the organization’s lost glory. The stakes of the PR (Public Relations) executive becomes highly demanding in such a situation because from PR’s perspective, no two problems will have the same solution and, therefore, would require a very high degree of professionalism to....
