Kashmir, the breathtakingly beautiful state of India, is synonymous with all things exotic - pashmina shawls, walnuts, delicious apples, fragrant saffron, papier mache artifacts, kehwas, kangdees, luxurious rugs, beautiful aari works - the list is very long. Ironically, Kashmir is also synonymous with violence, gun-shots, stone-pelting and curfews.
For someone growing up in such an environment, conquering the turbulence and succeeding as a social entrepreneur is an almost impossible dream. But Muheet Mehraj, a young Kashmiri man, has risen above all odds to establish ‘Kashmir Box’, a multi-brand e-commerce portal, which sells authentic Kashmiri stuff like apparel, food, craft, accessories, etc.
Not long ago, Kashmiri artisans, largely employed on daily wages basis, were reluctant to carry on with their ancestral trade, owing to reasons like low margins, problems with middlemen and seasonal work. Despite unique....
