Personal branding means ‘the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to advance their career, increase influence and have a greater impact. So remember — ‘your personal brand is the story people think of when they hear your name. So, it is important in developing your personal brand, which is a proactive way of controlling your career development and how you are perceived in the marketplace. It is true that personal brand increases your value for others, but only if you build your brand strategically so that others are able to see that value.
First a little introspection
Here you need to do a little soul searching and question your self – who are you? What is your passion? What is it that you want your personal brand to represent? In....
