Indian films are slowly gaining momentum in the International market and in a span of more than a decade, many Bollywood celebrities have become global faces who represent the jazzy and glamorous world of Hindi film industry abroad. With increasing attempts to break into the International market and in a bid to create an identity and establish itself as a renowned source of artistic and creative cinema, Bollywood has now even managed to enter the closed market of China.
Despite Bollywood being the second largest film industry globally, it has taken the producers and distributors a lot of efforts to enter the Chinese market. We at Bollywood Hungama are now trying to analyze the reason behind the changing trends, the current scenario of Indian cinema and what are the future plans to penetrate this newly discovered Chinese market. Trade Analyst Taran Adarsh believes that there has been a change in the perception of Indian cinema in China and probably that....
