Nutricosmetics can be described as a recent result of a convergence phenomenon between cosmetics and food industries, still unfamiliar to many consumers and sometimes even to foods and cosmetics experts . Nutricosmetics advertisements describe such oral supplementation of nutrients sometimes as “beauty pills,” “beauty from within,” “oral cosmetics,” or “eat yourself beautiful” The nutricosmetics market was valued at $1.5 billion in 2007, but it was projected that it will reach $4 billion in 2015, with Europe as the most important market before Japan and the United States .
Skin care is the largest category in beauty and personal care accounting for 23% value share of the global market in 2010 with sales of US$88 billion. Nourishers and antiagers are set for the strongest compound annual growth rate (CAGR) on skin care of over 5% between 2010 and 2015. Japan is the best market for nutricosmetics, but it is....
