Rural Tourism in India is going viral. All thanks to the Indian government’s relentless marketing of it, via the national Incredible India Tourism Campaign. Urban Indian and foreign tourists are making a beeline to villages across India for something different and earthy. A hot trend since the last couple of years, rural tourism is making tourists take pride in helping rural folk monetarily. In India, almost 74 per cent of the population resides in its 7 million villages and tourism growth potential here is immense and will certainly augur well for rural development. Dr A.P.J. Abdul Kalam, former President of India and noted scientist had mentioned earlier, “Almost half of the population of the world lives in rural regions and mostly in a state of poverty. Such inequalities in human development have been one of the primary reasons for unrest and, in some parts of the world, even violence.” Development largely brings happiness and wealth, and rural....