Nissan jumps 9 positions in Interbrand list of Best Global Brands for 2014
According to Interbrand, the Japanese car brand Nissan is named as one of the world’s most valuable brands for 2014. The automaker’s value increased by 23 per cent to US $7.623 billion. The company ranked 56th in Interbrand ranking system, up from 65th place last year. In June, Nissan was named as one of the world’s greenest brands for 2014 in Interbrand’s Best Global Green Brands report. With Nissan LEAF, the automaker moved up one spot thereby making it the global leader in Zero Emissions mobility. Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy said, “Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth.”
He further added, “We are pleased to see a 23 per cent increase in brand value from last....
