Keeping up with teenage fashion trends is easier said than done as these change faster than they emerge. In an industry where nothing remains static for long, the challenge is to cater to the ever changing moods and needs of the young customers and fashion worshippers.

   From the funky and the often bizarre fashion styles like coloured hair, low waist jeans and brightly coloured T shirts with raunchy catch lines, now the shift is towards the ethnic styles and designs. A majority of youngsters opine that a funky look could look more appropriate in a magazine centre spread or on the silver screen rather than being in public.

   A classic & formal dressing style has always been a safe bet for a public platform or for special Indian occasions irrespective of the changing fashion trends around that engulf the industry like quick sand. Now the fashion trends have hit a full circle as youngsters seem to be hooked to the typical....

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