Immersing students in project based learning environment is crucial for honing their soft skills. When students engage in project based learning, they develop these soft skills and disciplines needed to thrive in what is called creative economy.

Such project-centric learning even goes beyond economics since the students get the sheer joy of learning in it. They find themselves in creative flow and realise that creativity deeply influences them. The students work on collaborative projects which means they work interdependently to find solutions. And such meaningful collaboration is a discipline in itself.

At MICA, the leading management institute for Strategic Marketing and Communication in Ahmedabad, such project based learning is part of its pedagogy that brings students together to work on meaningful projects through interaction.

In one such project recently this year, freshers at MICA emerged with distinct and engaging audio novels addressing issues....

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