The term "bootstrapping" comes from the iconic expression "to pull oneself up by one's own bootstraps." When one chooses this type of funding, one will be keeping oneself afloat using personal savings and the sales one makes once the business is launched. Time and money will drive the expansion, which can be both stressful and satisfying. It is a situation in which an entrepreneur starts a company with little capital from personal finances or the operating revenues of the new company.
Bootstrapping is a procedure used to calculate the zero-coupon yield curve from market figures.
“What sets bootstrapping apart from other forms of business funding is that it relies heavily on entrepreneurs’ frugal thinking, creativity, thriftiness, planning and cost-cutting efficiency skills.” –Victor Kwegyir (Lessons for Success).
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