At the onset of the book Who Owns the Future, Jaron Lanier not only unveils the fact that online attention only turns into money for a token minority of ordinary people, but makes reader aware of another tiny group of people: those who keep the new ledger, the giant computing services that model us, spy on us, predict our actions – which turn our life activities into greatest fortune in history. The problem which Lanier is eluding to ‘a particular way of digitizing economic and cultural activity that will ultimately shrink economy, while connecting wealth and power in new ways that are not sustainable’. And for Lanier culprit is ‘Siren Server’, an elite computer or coordinated collection of computers on a network, and, is characterized by narcission, hyper-amplified risk aversion and extreme information asymmetry.

   The path these Siren Server employ is ‘free’ – in our desire to treating information....