Digital marketing, or online marketing, is a form of advertising that uses the internet and digital technologies to connect with customers. Rather than traditional media, such as print, radio, or television, digital marketing uses computers, mobile networks, social media, search engines and other digital channels to reach consumers wherever they spend the most time.

    The process of promoting brands and selling products through this machinery is called digital marketing. Marketing can be done using email, social media, web-based advertising, text and multimedia as a means of communication.

    Following are the topics covered in various courses:

ƒ Website design and Search Engine Optimisation

ƒ Marketing on different social media platforms

ƒ Paid marketing in the Google ecosystem

ƒ Use of eCommerce channels effectively

ƒ Projects The skills acquired while pursuing the....