Rightly said, it is important in the digital era to create your personal brand. You don’t have a choice anymore. Tom Peters coined this term back in 1997; however, convergence of digital technologies and evolving global marketplace is giving personal branding much required oxygen to survive today.

     Many career coaches, personality development trainers and life skills coaches believe that personal branding is the key to success in the era of digital transformation. You don’t have to be an entrepreneur to create your personal brand. On the contrary, you might help your company increase its brand visibility through your personal brand.

   And, believe me, it is not a hard task. Just requires a consistent effort of increasing your social reach. Coming to how to create a personal brand on social media, here are a few tips.

1. Objective: What impression do you want to create in the minds of the....