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Building the brand How brands flourish

by Gyanvitaranam

  Entrepreneurs are people who stayed the course despite challenges and expanded their wings gradually and took the leap forward. With hopes in their hands, they build their lives on their own terms.

  Whether it is Elon Musk sending man to Mars or Bill Gates and Steve Jobs making computers part of people’s lives, they are resolute to see that society advances and to make the world a better place to live in. They imagine the world differently.

  At home MICA, the prestigious and leading communication institute based in Ahmedabad has recently published a book profiling 10 brands working out of Gujarat and having marked their presence at national level, going beyond Gujarat.

  MICA is the only residential institute in the Asia-Pacific region that is dedicated to preparing leadership in strategic marketing and communication.

  In 2021, MICA came out with a new initiative called MI-Press to enter the world of....

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