With digital platforms and media widely prevalent today, we are now also into what is called ‘gig economy’.

  A ‘gig economy’ is a labour market characterised by the prevalence of short-term contracts or freelance work as opposed to permanent jobs. That draws us to an ever expanding creator economy.

  Zeroing in on the evolving creator economy, the faculty of MICA, the prestigious communication institute in Ahmedabad have published a study on the dynamic relationship between learning needs and approaches in the scenario of the creator economy.

  Professor Manisha Pathak Shelat, Kiran Pathak and Payal Arora’s research seeks to comprehend the contextual collapse of generic, utility driven and structured education models to create space for a personalized and DIY ( Do It Yourself) approach to acquiring skills and competencies.

  The focus was on DIY education in the digital era with....